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AFP - California Capital Chapter
P.O. Box 215433
Sacramento, CA 95821
(916) 201-7569
info@afpccc.org |
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2010 Audio/Web Conference #3 |
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Webinar: Developing A Planned Giving Marketing Plan |
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Tuesday, July 27, 2010 |
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10 a.m. to 11:30 a.m. |
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TWO LOCATIONS Sacramento & Roseville |
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Presented by Timothy Logan, ACFRE
Brochures, mailings, the Internet…all techniques you use to market your planned giving program. But what about those qualified prospects who stay just below your radar? Are you proactively identifying planned giving prospects from analyzing annual giving behaviors; using wealth and planned giving scoring models; and using segmentation strategies? In this session, you will learn how to develop an integrated planned giving marketing plan that will help you increase gift income and improve your overall program performance.
Target Audience:
Mid-level (3 to 6 years) and senior level (7 to 9 years)
Objectives:
- Learn how to identify the best planned giving prospects in their database through analyzing annual giving behaviors
- Recognize the importance of creating and using segmentation in Planned Giving direct response marketing
- Develop techniques to efficiently use wealth information and planned giving scoring models
- Discover the benefits of developing a proactive, donor focused, Planned Giving Marketing plan
The fee for audio/web conference is $10 for AFP members and $20 for non-members and guests of members.
9:45 a.m.–10:00 a.m.: Registration and networking
10:00 a.m. - 11:30 a.m.: Webinar Conference
This webinar is being held at two locations. When registering, please be sure to select the location you will attend:
Sacramento:
WEAVE, Inc., 1900 K Street, Sacramento
(Street parking is available with kiosk vending for payment)
Roseville:
HomeAid Sacramento, 1536 Eureka Road, Roseville
This audio/web conference is underwritten by Leslie Dougherty of RE/MAX Gold in support of the California Capital Chapter of AFP.
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Click here for details & registration |
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